Private Music Teachers: Get More Students With Google Ads

As a music teacher, attracting new students is crucial for growing your business. Traditional advertising methods like word-of-mouth, direct mail, and flyers work well, but you must also focus online.

That’s where Google Ads come in. Google Ads have a specific role in your music lesson marketing strategy.

Even with a limited advertising budget, small private music teachers can effectively compete with larger advertisers using Google Ads. However, it’s essential to do it correctly to avoid costly issues. This article will help you get the most out of your advertising campaign.

Understanding How Google (And Other Search Engines) Matter for Music Teachers

What are Google Ads?

Google Ads, formerly known as AdWords, is a pay-per-click (PPC) advertising platform that allows you to place ads on Google search results pages, Google Display Network, and YouTube. It helps you reach potential students searching for music lessons in your area, even if they don’t know your music studio.

Google Ads works on an auction system where advertisers bid on keywords related to their business. Winning bidders display their ads on the search engine results page (SERP) when users search for those keywords.

In other words, Google Ads is a way for businesses to show their ads on Google when someone searches for something. Think of it as a game where businesses bid to have their ad appear when people search for specific words.

Set Goals for Your Google Ads Campaign

Setting goals is essential when creating a Google Ads campaign for music teachers. By defining clear objectives, you can measure the success of your advertising efforts and make adjustments as needed to ensure you achieve the desired outcomes. Here are some examples of goals that you might have for your advertising campaign:

• Increase website traffic: Using Google Ads to drive more traffic to your website can improve your chances of converting visitors into students.
• Boost conversions: If your main objective is to increase the number of sign-ups for your music lessons, you might set a goal to boost conversions. You can track conversions in Google Ads by setting up conversion tracking, which allows you to see how many clicks on your ads result in sign-ups or other desired actions.
• Increase brand awareness: If you’re a new music teacher looking to build your reputation in your local area, you might set a goal to increase brand awareness.

When setting goals for your advertising campaign, your goals should be realistic and achievable. Here are some tips for setting challenging, yet attainable, goals:

• Define your objectives: Before setting your goals, make sure you have a clear understanding of what you want to achieve.
• Set specific goals: Instead of setting broad goals like “increase website traffic,” be more specific. For example, you might set a goal to increase website traffic by 25% over the next three months.
• Be realistic: Set goals that you can realistically achieve based on your budget, resources, and timeline.
• Track your progress: Once you’ve set your goals, track your progress regularly to see how you’re doing. Adjust your strategy or tactics, if necessary.

Conduct Keyword Research

Conducting keyword research is crucial for music teachers to create an effective Google Ads campaign. Keyword research allows you to identify the keywords and phrases potential students search for when looking for music lessons in your area. By incorporating these keywords into your ad copy and targeting them in your campaign, you can reach the right audience and increase the chances of converting clicks into sign-ups.

Here are some tips for conducting effective keyword research:

• Use keyword research tools: Keyword research tools can help you identify relevant keywords and phrases for your campaign. Google’s Keyword Planner is a popular tool that provides insights into search volume, competition, and cost per click for specific keywords.
• Think like your potential students: Put yourself in the shoes of your likely students and consider what keywords they might use when searching for music lessons in your area. For example, they may search for “piano lessons near me” or “guitar teacher in [your city].”
• Analyze your competitors: Research your competitors and see what keywords they target in their campaigns. This can give you insights into what keywords work well in your industry and help you identify new opportunities.
• Use long-tail keywords: Long-tail keywords are more specific phrases with three or more words. They can help you attract the right people looking for your music lessons. For example, a long-tail keyword for a music teacher could be “guitar lessons for beginners in Los Angeles.”

Tip: Consider using the + for broad search terms

The + sign is a modifier that can be added to particular keywords in a Google Ads campaign. Adding a + sign in front of a keyword tells Google to include that keyword or a close variant in a user’s search query, even if the user didn’t specifically include that keyword.

For example, if you have the keyword “+piano +teacher” in your campaign, your ad could show up for searches like “skills of a piano teacher” or “piano teacher jobs” because the + sign indicates that the keyword “piano” and “teacher” must be present in the search query for your ad to be eligible to show. That means the + modifier can show your ads to people not searching for music lessons. However, it can help your ad show for queries you might not have considered, like “piano teacher for 9-year-old intermediate child pianist.”

Using the + sign can help increase the reach of your ads and ensure that they appear for relevant searches. However, using the modifier cautiously is a good idea to avoid appearing for irrelevant or low-quality searches.

Organizing Your Advertising Campaign

Organizing your Google Ads campaign is vital to maximize its effectiveness and ensure you reach the right audience with the right message. Google Ads has a hierarchical structure consisting of the Campaign Level, Ad Group Level, and Ad Level. Here’s an overview of each level:

• Campaign Level: This is the highest level of the Google Ads hierarchy. Each campaign is designed to reach a specific marketing goal, such as increasing sign-ups or driving website traffic. You can set budget and targeting options at the campaign level.
• Ad Group Level: Ad groups are subsets of campaigns containing ads and keywords related to a specific theme. For example, you might have an ad group for “piano lessons” and another for “guitar lessons.”
• Ad Level: Ads are created within ad groups and contain the ad copy, images, and call-to-action shown to potential students. Ads can be tailored to specific keywords and search intents to increase relevance and effectiveness.

Here are some tips for organizing your Google Ads campaign:

• Group keywords by search intent: Each ad group should have a specific theme and contain keywords that are related to that theme. For example, an ad group for “piano lessons” might contain keywords like “beginner piano lessons,” “online piano lessons,” and “adult piano lessons.” You understand your business better than anyone. Just consider how you want to segment your visitors. For example, you might wish to put “piano lessons for children” in its own ad group if you have a landing page dedicated to just children. By grouping keywords by search intent and considering how you want to structure your music lesson studio, you can create more targeted messaging and increase the relevance of your ads.
• Create dedicated landing pages: Each ad group should point to a dedicated landing page relevant to the keywords in that group. This allows you to create a seamless user experience and increase the chances of converting clicks into sign-ups.
• Use ad variations: Create variations of your ads within each ad group to test different messaging and calls-to-action. This can help you optimize your ads for maximum effectiveness.